Sunday, September 16, 2012

Good Economic News

Good Economic News

Here are just a few of the jobs announcements that have crossed my desk in the last few weeks:

 
In Austin, Texas, HID Global Corporation, a distributor of identity products, will open a distribution center, creating 239 jobs.Bevco Engineering Co., Inc., a maker of electrical products, will expand in Sussex, Wisconsin, adding 21 employees.
Tru-Check, Inc., a provider of meter-reading services, will expand in Somerset, Kentucky, creating 10 new jobs.
Avalon Rare Metals will open a new rare metals separation plant and refinery in Ascension Parish, Louisiana, adding 175 employees.
Con-Pearl North America, a maker of recycled pastic products, will open a new facility in Greenville County, South Carolina, creating 51 new jobs.
Faeza Alloyers USA, a metal alloys maker, will locate a new facility in Shelby County, Indiana, creating 47 new jobs.
Brownells, Inc., a provider of firearms parts and supplies, will open a new facility in Montezuma, Iowa, creating 41 new jobs.
In Putnam County, West Virginia, Nippon Thermostat, a maker of auto parts, will expand and hire 30 people.
In Florence, Alabama, parts supplier TASUS Corporation, will build a new plant and hire 135 people.
Carded Graphics LLC, a maker of packaging products, will expand and hire 34 people.
Architecture and engineerinf firm Guidon Design, Inc., will expand its headquarters in Indianapolis, Indiana, creating 27 new jobs.
Fram Renewable Fuels, a maker of alternative energy products, will expand its operation in Hazelton, Georgia, creating 80 new jobs.
Custom Aircraft Cabinets, a maker of wood and upholstery products for aircraft, will expand its operation in Sherwood, Arkansas, creating 150 jobs.
In Montgomery County, Virginia, Aeroprobe Corporation, a maker of instrumentation and software, will expand and hire 40 people.
NetApp, a provider of data management services, will expand in Wichita, Kansas, adding 400 employees.
In Princeton, Indiana, Toyota will add 240 new production workers by the end of November.
In Charles City, Iowa, Cambrex Charles City, Inc., a maker of pharmaceutical products, will expand and add 46 employees.
In Indianapolis, Indiana, Crosspoint Solutions, LLC, a maker of electrical auxiliary power units, will expand and create 75 new jobs.
PremierTox, a provider of drug testing services, will expand its operation in Lexington, Kentucky, adding 25 employees.
In Burlington, North Carolina, convenience store operator Sheetz, Inc. will open a distribution center and food manufacturing facility, creating 254 new jobs.
Sempra U.S. Gas & Power, an energy company, will open a regional headquarters in Greenville County, South Carolina, creating 40 jobs.
TRG Customer Service will fill vacant positions in Beckley, Charleston, and Elkins, West Virginia, creating 130 new jobs.
Friedrich Boysen GmbH & Co. KG, a supplier of auto products, will build a new facility in Tuscaloosa County, Alabama, creating 100 new jobs.
BorgWarner, a maker of automotive powertrains, will expand its operation in Oconee County, South Carolina, adding 30 employees.
In Athens-Clarke County, Georgia, Ethicon, Inc., a maker of medical products, will expand and hire 75 people.
PGP International, Inc., a maker of food products, will locate a new facility in Evansville, Indiana, creating 41 new jobs.
In DeWitt, Iowa, Black Cat Blades, a maker of cutting edges, will establish a distribution center and expand production, adding 50 employees.
In Hanover, Virginia, The Vitamin Shoppe, Inc., a retailer of vitamins, will open a distribution center and hire 174 people.
Sugar Creek Packing Company, a food company, will open a new operation in Wayne County, Indiana, creating 400 jobs.
In West Des Moines, Iowa, Outcomes, Inc., a provider of medication therapy services, will expand and hire 20 people.
Firestone Building Products will expand its operation in Tuscumbia, Alabama, creating 40 new jobs.
In Clarksdale, Mississippi, conveyor component maker Metso will expand and hire 50 people.
In Lexington, Kentucky, law firm Bingham McCutchen will open a global services center, creating 250 new jobs.
In Ripon, Wisconsin, Alliance Laundry Systems will expand and add 270 employees.
In Shepherdsville, Kentucky, online fashion distributor Nasty Gal will locate a distribution center and hire 300 people.
In St. Martin Parish, Louisiana, Forum Energy Technologies, a maker of drilling equipment, will open a new facility and hire 125 people.
In Chester County, Pennsylvania, ViroPharma, Inc., a biopharmaceutical company, will expand and add 151 employees.
Williams Partners LP, a natural gas company, will expand its operation in West Virgina, creating 100 jobs.
In St. Cloud, Minnesota, farm implement maker Geringhoff will expand and add 100 employees.
Rousselot, a maker of gelatin products, will expand in Dubuque, Iowa, creating 10 jobs.
Comfort Revolution, a maker of sleep products, will locate a new operation in Belmont, Mississippi, creating 200 new jobs.
In Burke County, North Carolina, Leviton Manufacturing, a maker of electrical products, will expand and add 152 employees.
Hospira, a provider of injectable medicines, will expand in Nash County, North Carolina, creating 200 new jobs.
Total Jobs Announcements: 5,088

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana: 317.536.6255
Charlotte, North Carolina: 704.230.0394
Atlanta, Georgia: 404.474.7980


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.

Failure to Launch

Failure to Launch
Just do something

Over my thirty some years in the marketing communications industry, I’ve seen marketers make some amazingly brilliant moves. Steve Jobs, Jeff Bezos and a few others come to mind. Likewise, I’ve seen people make real boneheaded mistakes. Remember New Coke? Something that has always puzzled me is when leaders fall flat simply because they did nothing. They failed to launch.

Now, I understand that there are sometimes reasons making it impossible to act. A complete lack of financial resources, for example, although this is often an excuse for an inability to properly prioritizes. A new car is not more important than a powerful and effective web site.

The recent passing of Neil Armstrong, the first man to set foot on the moon, caused me to remember our astronauts and the courage to crawl into a tin can attached to millions of pounds of rocket fuel. That’s courage. These people took huge, I mean HUGE, risks. They did things that no one had ever done and went places no one had ever gone. Sadly, several died in the process, but that didn’t stop the program.

I once had the honor of spending a few hours with Apollo XIII astronaut Jim Lovell. Admittedly, I was star struck. Here I was, in a car for a few hours with an American here. For those of you who might not know Lovell’s story, he was the Commander of the 1970 moon mission that was aborted when an oxygen tank exploded, crippling the craft in the darkness of space. Despite the lack of electricity, heat, water and breathable air, the crew returned sagely four days later.

In one of my lucid moments, I asked him how scary it was to be trapped, the three of them, more than 200,000 miles from home, knowing that they may never see their families again. His response was quick and clear. “We had no time to be afraid, and we weren’t alone. We knew that our team at home was working day and night to find a solution to our predicament. We had work to do and decisions to make.”

What’s the point to all of this? The point is that sometimes we just have to make decisions and do something. You may not have an answer to every question or a solution to every concern, but you have to act.

As a marketer in the economic development and AEC (architecture, engineering, and construction) industries, I bring my clients ideas and suggestions based on experience, research, and industry intelligence, but it’s up to them to make the go or no go decision. This is where leaders excel and losers choke. Some people just can’t move forward without a 100% guarantee of success. Unfortunately, in business, no such guarantee exists.

Real leaders gather intelligence, seek opinions, and then make decisions, accepting the possibility that they could be wrong. They also know that their decision could be hugely successful. That’s leadership!

Winston Churchill once said, “Success is not final, failure is not fatal: it is the courage to continue that counts.”

At Brand Acceleration, we’ve seen companies and communities, led by strong leaders; have us develop great web sites, brochures, and effective outbound communications programs that generate outstanding results. We’ve also seen ineffective “leaders” who ponder, consider, waffle, and reconsider every possibility while competitors kick their butts. Like a deer in the headlights, they freeze, ending up as road kill.

Which best describes you? Are you a procrastinator, accomplishing little or nothing or are you a leader with the vision, foresight and courage to launch, regardless of outcome? Think of Neil Armstrong and the fact that his footprints will forever be on the surface of the moon.

I’d love to hear from you, too. Feel free to share your thoughts and personal experiences below.

Have a great week,

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Atlanta: 404.474.7980
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.