Saturday, November 1, 2014

3 Ways You May Be Scaring Away Millennials

and Don't Even Know It

By: Colleen Walton
Brand Strategist


I recently saw a LinkedIn article titled “Don’t Leave Millennials Voicemails.”  During a conference, I heard a speaker say, “Millennials don’t like to drive.”  These sweeping generalizations are sending some communities into a tizzy over how to appeal to this mysterious generation.  “Millennial” is a buzzword used to describe anyone born between 1982 and 2004.  If we limit this to working-aged individuals, we’re looking at a group of people between the ages of 16 and 32.  This is such a broad range that making any assumptions about the generation as a whole is setting you up to fail.  I wish I could tell you the secret to attracting young people, but I can’t; however, I can tell you the most common mistakes I see in marketing to millennials.

Saying all the wrong things
A while back, I met with the landlord of an apartment complex in the suburb of a major metro.  When I asked her to describe the neighborhood, she told me it was “quite, safe, and perfect for young families.”  I didn’t hear anything she said after that because that’d already put me off.  As an unmarried, childless creative type, “safe, quiet, and family friendly” sounded boring.  None of that appealed to me, but it does to other people.  A high school friend of mine is a newlywed engineer with babies on the brain.  For her, a place described as family friendly is ideal.  Despite being young, highly-educated, and in a high-paying job, she doesn’t want to live in a place that focuses on marketing its bars and restaurants.  The problem might not be what you’re selling, but rather how you’re selling it. 

Just like how a home-buyer assumes that when a real estate agent uses the word “cozy” she really means “small,” people on the receiving end of your marketing efforts have the potential to misconstrue the things you say.  Take a step back and try to put yourself in your audience’s shoes.  Are they hearing the same things you think you’re saying? 

Trying too hard
Every sitcom has an episode in which the mom and/or dad try a little too hard to be cool and end up embarrassing themselves and their children.  Sometimes marketing efforts aimed at young people feel a bit like that.  It’s like someone Googled “What’s cool?” and ran with the first thing they saw.  It’s important that your millennial magnetism grows genuinely from what you already are because people can tell when it’s insincere.  We tell our clients all the time that their brand already exists.  You can fight tooth and nail to change it, or you can embrace it. 

Stop Googling millennials, take a walk around your community, and look at what you’ve got going for you.  If you already have a vibrant downtown, make it the best downtown you can.  If you’re already attracting young families, beef up your parks and playgrounds.  When you stop trying to be someone else, you can become a better version of yourself.


Looking in all the wrong places
This last bit may be hard to hear, but someone has to say it: Sometimes kids just want to leave.  It’s not you.  It’s them.  When they spend their whole lives living in one place, they lust for the adventure of leaving.  It doesn’t matter if you have everything they’re looking for, they’re going to leave because they feel like they have to go out and see the world.  No matter how hard you try, they’re still going to go.  The silver lining is that young people in towns all across the country are leaving their hometowns in search of something new and shiny. 

In my hometown of Indianapolis, a lot of kids grow up with dreams of living in Chicago.  Kids in Indiana’s second-tier cities dream of living in Indianapolis.  Kids in small towns dream of living in those second-tier cities.  If you’re a second-tier city, you might not be able to attract young people from the big city, but you can get them from the small towns.  You may not be new and shiny to your own kids, but you can be new and shiny to someone else’s.


In Conclusion
Marketing is all about identifying your strengths and using them to your advantage, but sometimes that requires a shift in thinking because your preconceived notions about millennials might be what's hurting you.  Like generations before, millennials are a diverse group.  Treating them like they have a hive mind will only repel them.  When you begin to recognize what you have and use that to drive what you want, you'll find much more success. 

Brand Acceleration is a full-service marketing communications, brand management and website development firm with a focus on community and economic development.





Good Economic News: Nearly 15,000 Jobs Announced!


Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks.

In Iredell County, North Carolina, Harvest Garden Pro, LLC will open a facility and create 33 jobs. Congrats to economic developer, and proud new Dad, Robby Carney on a job well done.
 
In Stephens County, Georgia, washroom accessories maker GEM Southeast, Inc. will expand and add 30 employees.

In Ossian, Indiana, agricultural equipment maker HALDRUP, USA will open an operation and create 65 jobs.

Activate Healthcare, LLC, a medical services provider, will expand in Indianapolis, Indiana, creating 203 jobs.

In Boone County, Indiana, food maker Skjodt-Barrett Foods will expand and hire 97 workers. Congrats to economic developer Molly Whitehead.

Food retailer Teriyaki Madness will expand and add 150 jobs.

In Senatobia, Mississippi, snack food maker Calbee North America will open a facility and hire 254 people.

In Covington, Kentucky, cold storage provider United States Cold Storage will expand and create 63 jobs.

Auto maker Hengst of North America, Inc. will expand in Camden, South Carolina, creating 20 jobs.

In Kinston, North Carolina, polymer maker DuPont will expand and hire 18 workers.

In Greenville, Mississippi, Mars Foods North America will expand and add 25 workers.

Lippert Components Manufacturing, Inc., a maker of recreational vehicle components, will expand in Sterling Heights, Michigan, creating 102 jobs.

In Indianapolis, Indiana, Weekends Only Furniture Outlet will open and hire 40 people.

In Hall County, Georgia, tractor maker Kubota Manufacturing of America will expand and create 650 jobs.

TSE International, a maker of tension-stringing equipment, will expand in Shreveport, Louisiana, creating 30 jobs.

Emerging Threats Pro, LLC, an intelligence provider, will expand in Hamilton County, Indiana, creating 84 jobs. Congrats to economic developer Tim Monger.

In North Charleston, South Carolina, APAC Customer Service will expand and add 200 employees.

In Fayette County, Kentucky, engine remanufacturer SRC of Lexington, Inc. will expand and create 50 jobs.

Recreational vehicle maker KZRV, LLP will expand in LaGrange County, Indiana, adding 125 workers.

In Cabarrus County, North Carolina, battery systems maker Alevo Group will expand and hire 470 workers, possibly growing to 6,000.

Hair care provider SportClips will expand and create 300 jobs companywide.

In Orland, Indiana, fishing lure maker LureCraft Fisherman’s Shop will expand and hire 91 people.

In Detroit, Michigan, custom manufacturer Oakland Stamping, LLC will expand and create 100 jobs.

In LA Porte, Indiana, Plastic Package will locate an operation and hire 19 people.

Custom Manufacturer Patheon will expand in Pitt County, North Carolina, creating 488 jobs.

Auto component maker Dynax America will expand in Botetourt County, Virginia, creating 75 jobs.

In Durham, North Carolina, Argos Therapeutics will expand and add 236 employees.

In Evansville, Indiana, child nutrition company Mead Johnson will expand and hire 14 people.

Die maker AWEBA Group will open a facility in Laurens County, Georgia, creating 52 jobs.

In Indianapolis, Indiana, consumer review service provider Angie’s List will expand and add 800 jobs.

Hotel and hospitality company Marriott will expand and add 4,952 jobs companywide.

Seed corn producer Syngenta has expanded in Phillips, Nebraska and will add 187 workers.

In Rockdale and DeKalb Counties, Georgia, Acuity Brands, a lighting maker, will expand and hire 700 people.

Union Pacific will open a rail yard in Robertson County, Texas, creating 200 jobs.

Coatings maker Thermal Spray Technologies will expand in Sun Prairie, Wisconsin, creating 200 jobs.

W.S. Badcock Corporation, a furniture retailer, will open a distribution center in LaGrange, Georgia, creating 100 jobs.

In Fulton County, Georgia, Walmart will open a distribution center and create 400 jobs.

Agricultural products maker CTB, Inc. will expand in Kosciusko County, Indiana, creating 80 jobs.

Hankook Tire will open a production facility in Clarksville, Tennessee, hiring 1,800 people.

In St. Louis, Missouri, Boeing will expand its composites facility, creating 700 jobs.

Tile maker Mannington Mills will expand in Morgan County, Georgia, adding 200 jobs.

In Birmingham, Alabama, specialty services provider Steris Corporation will open a new headquarters, creating 100 jobs.

In Wabash County, Indiana, lens coating provider Midwest Eye Consultants, PC will open a facility and hire 31 people.

Furniture maker Villa International will open a production facility in Belmont, Mississippi, creating 75 jobs.

In Kansas City, Missouri, freight broker XPO Logistics will open an office and hire 125 people.

In Wilson County, North Carolina, auto industry supplier Linamar Corporation will expand and hire 125 people.

Westlake Chemical will expand in Sulpher, Louisiana, creating 25 jobs.

Lighting maker Focal Point will expand in Chicago, Illinois, creating 50 jobs.

Total Jobs Announcements: 14,934

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana:
Office: 317.536.6255
Fax: 317.222.1425
Cell: 317.523.7380

  
Brand Acceleration is a full-service website development, marketing communications, branding, and public relations firm with a focus on economic and community development.






Monday, October 6, 2014

Good Economic News - Over 13,000 Jobs Announced!


Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks.

In Cary, North Carolina, HCL Technologies Ltd, an IT services provider, will expand and add 1,237 jobs.

JD Squared, Inc. will expand in Washington County, Tennessee, creating 50 jobs.
 
In Boone County, Indiana, auto parts maker Fukai Toyotetsu Indiana Corporation will open a facility and hire 195 workers. Congrats to Brand Acceleration client Boone County Economic Development Corporation. Great job!

Investment services firm Cortland Capital Market Services will expand in Indianapolis, Indiana, adding 153 employees.

Total Quality Logistics, a freight brokerage firm, will expand in Louisville, Kentucky, creating 50 jobs.

In Burlington, Iowa, Shearers Foods, LLC will expand and create 83 jobs. Congrats to Brand Acceleration clients, Jason Hutcheson and David Toyer, great guys and economic developers extraordinaire.

Aluminum wheel maker Dicastal North America, Inc. will open a facility in Greenville, Michigan, creating 300 jobs.

In Augusta County, Virginia, McKee Foods Corporation will expand and add 54 workers.

In Greenville County, South Carolina, Solar Atmospheres, a heat treating company, will expand and add 11 workers.

Mortgage services provider Carrington Mortgage Services LLC will expand in Westfield, Indiana, creating 360 jobs.

In Robertson County, Tennessee, AirTech International will open a new operation and create 100 jobs. Congrats to Brand Acceleration client, economic developer Margot Fosnes.

In Butler County, Ohio, GE Aviation will expand and add 53 workers.

Third-party logistics provider Comprehensive Logistics Co., Inc. will open an auto manufacturing plant in Spring Hill, Tennessee, creating 200 jobs.

In New Paris, Indiana, boat maker Smoker Craft, Inc. will expand and add 100 jobs.

Materials handling company Intelligrated, Inc. will expand in Danville, Kentucky, hiring 50 people.

Yarn maker CS Carolina, Inc. will expand in Alamance County, North Carolina, creating 22 jobs.

In Suffolk, Virginia, furniture maker Friant and Associates will open a facility and hire 166 people.

In Richmond and Sampson Counties, North Carolina, wood pellet maker Enviva will open two facilities and hire 160 workers.

In Kansas City, Missouri, Custom Truck & Equipment will expand and create 43 jobs.

Software maker AvidXchange will expand in Mecklenburg County, North Carolina, creating 603 jobs.

In Abbeville County, South Carolina, cable maker Prysmian Group will expand and create 20 jobs.

Fulton Bellows, LLC, a maker of metal bellows, will expand in Knoxville, Tennessee, adding 27 workers.

In Louisville, Kentucky, customer experience management provider TPUSA will open a facility and hire 750 people.

In Walker, Michigan, auto components maker Plasan Carbon Composites, Inc. will expand and add 620 employees.

In Nappanee, Indiana, vehicle provider Ameritrans Bus, Inc. will expand and hire 73 people.

Glen Raven Inc., a fabric maker, will expand in Anderson County, South Carolina, creating 10 jobs.

In Berrien County, Georgia, boat maker Chaparral Boats will expand and hire 50 workers.

Clean Harbors, North America, a provider of environmental services, will open a facility in El Dorado, Arkansas, creating 120 jobs.

In Huntington, Indiana, Huntington Aluminum, Inc. will expand and create 41 jobs.

In Clark County, Indiana, vehicle parts supplier Tenneco, Inc. will open a new operation and hire 253 people.

In Buffalo, New York, the SolarCity GigaFactory will open, building solar panels, and employ 3,000 people.

Shoe Sensation, Inc., a distributor of footwear, will expand in Clark County, Indiana, hiring 32 workers.

Cleaning products maker Haso USA, Inc. will expand its Peachtree Corners, Georgia facility, creating 170 jobs.

Foam padding maker CE FoamSolutions, LLC will expand in Burke County, North Carolina, creating 20 jobs.

MacAllister Machinery Corporation, a Caterpillar equipment dealer, will expand in Indianapolis, Indiana, creating 70 jobs.

Auto parts maker Neaton Rome, Inc. will expand in Floyd County, Georgia, adding 50 employees.

Merchants Bonding Company, an insurance provider, will expand in West Des Moines, Iowa, adding 11 workers.

In Wilson County, Tennessee, apparel maker Under Armour, Inc. will open a distribution center and hire 1,500 workers.

Harman International Industries, a maker of audio systems, will expand in Novi, Michigan, creating 150 jobs.

In Marion County, Kentucky, Hendrickson Truck Commercial Hehicle Systems, a maker of suspecsion systems, will expand and create 60 jobs.

Smithers Rapra, a provider of testing services, will open a new facility in Summit County, Ohio, hiring 14 workers.

In Washington County, Indiana, seed coating provider Summit Seed Coatings Indiana LLC will open a new facility and hire 20 people.

Ritedose Corporatin, a pharmaceutical company, will expand in Richland County, South Carolina, creating 65 jobs.

In Cameron County, Texas, SpaceX will open a rocket launch facility, hiring 300 employees.

Haier America, a provider of home appliance products, will open a facility in Evansville, Indiana, creating 50 jobs.

In Louisville, Kentucky, Brown-Forman Corporation will build a distillery and hire 20 people.

Seating maker Magna International will expand in Maury County, Tennessee, adding 357 workers.

Auto brake maker Asama Coldwater Manufacturing, Inc. will expand in Warren County, Georgia, creating 40 jobs.

In Montgomery County, Ohio, heating and cooling systems provider Emerson Climate Technologies will build an innovation center and hire 35 people.

Breakfast food maker Echo Lake Foods, Inc. will open a plant in Huntington County, Indiana, creating 100 jobs.

In Forsythe County, North Carolina, furniture maker United Furniture will expand and add 200 workers.

In Henry County, Georgia, payment services provider TSYS will open a call center and hire 450 people.

Ivy Linen ServicesServices, a linen management firm, will open a facility in Fulton County, Georgia, creating 150 jobs.

In Davidson County, Tennessee, eyewear retailer Warby Parker will open an office and hire 250 people.

Nexthermmal Corporation, a provider of heating systems, will expand in Battle Creek, Michigan, adding 50 workers.

In Henry County, Indiana, meat and cheese provider Boars’s Head Brand will open a facitily and hire 200 workers. Congrats to Brand Acceleration client, economic developer Corey Murphy. Great job!

Burner maker Oilon will open a facility in Thomas County, Georgia, hiring 50 people.

In Oconee County, South Carolina, thermoplastics maker ACI Plastics will expand and create 25 jobs. Congrats to economic developer Richard Blackwell.

In Montgomery County, Ohio, battery maker Xerion ABC will open a facility and create 52 jobs.

Tactical Medical Solutions, a provider of trauma supplies, will expand in Anderson County, South Carolina, adding 15 workers.

In Monroe County, Michigan, window maker Sunrise Windows, Ltd. Will expand and create 100 jobs.


Total Jobs Announcements: 13,560

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana:
Office: 317.536.6255
Fax: 317.222.1425
Cell: 317.523.7380

  

Brand Acceleration is a full-service website development, marketing communications, branding, and public relations firm with a focus on economic and community development.

5+ Ways to Fail Miserably at Social Media Marketing

And how to take actions that get results

By: Jim Walton
CEO
Brand Acceleration, Inc.
                    
Believe it or not, social media is a significant driver of discussions in the economic development industry. I know, I know – there are still a few of you saying, “I just don’t get it! Who’s using it and are any communities getting deals as a result?” The answer is that many communities are successfully connecting to audiences and telling their stories. So, what’s the problem? How could communities do a better job and enjoy the benefits of an active so-me program? Here are several very common fails and my recommendations for jump starting your efforts:
 Brand Acceleration

1. Unrealistic expectations
Do you really think that by launching a social media effort your community will suddenly catapult to the top of list of communities being considered for projects? Come on, that’s just not realistic. The real benefit of social media is to make a connection that raises awareness of your community’s brand. Just being active on a daily basis is half the battle.

2. Far too much self-promo
I am an avid follower of Twitter headlines. I love that I can do a quick hashtag search and find out what’s going on in the areas of #econdev, #manufacturing, #workforce, #logistics, #bizRE, #innovation, #siteselection, and numerous other relevant topics.

What I’ve noticed is that many economic developers share nothing but self-promotional content. Like those weekly shopper newspapers full of nothing but ads, many social media messages offer little or no value to prospective readers. At Brand Acceleration, our approach is to share content that is educational, entertaining, and interesting to audiences. Maybe 10% to 20% of what we share is self-promotional. Just like a newspaper, radio station, or web news service, there is a balance of beneficial content to advertising. If all you put out there is self-promo, viewers will consider you a consummate promoter and simply ignore you.

Here’s an idea: Look at the trade associations and trade publications and websites serving your target industries. They are great providers of content that your followers may enjoy. Don’t expect the articles to be about land, site selection, or economic development topics. Look for content that your followers may find of value. By following this approach, you may be seen as a valuable source of information. Then, your occasional self-promo is much more likely to be well received.

3. Focusing content on the wrong audiences
As important as your local stakeholders are, they are not your key audience. Sure, local folks should be on your list of followers, but your economic development social media effort should be focused heavily on prospects with the potential of bringing jobs and investment to your area.

From our on-going research of site consultants, corporate executives, and others, we know they are strongly driven by information about sites, buildings, workforce, education and training, economic trends, and other relevant topics. Tweets about your Halloween parade or corn maze are probably not going to entice them to click or consider your area for investment. It’s best to leave such content to the Chamber of Commerce and local media.

4. Making all the wrong connections
Just as content can be too localized, so can your connections. In addition to your board of directors, investors, and area stakeholders, you should make connections with site consultants, corporate executives, national and regional real estate brokers, and target industry leaders and influencers. I suggest making as many connections as possible. I’m talking hundreds, not dozens.

5. Failing to be part of the discussion
A great way to get involved is by joining and participating in LinkedIn discussion groups. If you’re not active in this area, you’re missing a huge opportunity.

On your LinkedIn page, go to INTERESTS and then find GROUPS. You can follow as many as fifty, and I’d suggest joining as many as possible. There are great groups in economic development, manufacturing, food, logistics, workforce, and many others. Join, read, comment, and be involved. Your professional expertise and community brand will grow. But remember, don’t just be a promoter of your community. Share content that is helpful to others. By giving, you will receive.

Bonus subject: Social media is not for amateurs
I’ve heard many people say that they were going to hire an intern or student to manage their social media program. The logic is a belief that young people grew up with it so they would be ideal to run a community so-me effort. Here’s the problem with that approach. Most students and interns know almost nothing about economic development, manufacturing, workforce development, incentives, transportation assets, or other topics of importance to key audiences. This is a task that needs to be given the attention of an economic development professional. One of our services is social media management, so if you’d like to hand off the responsibility to a team who knows how it’s done, just give me a call.

Please feel free to share your thoughts and opinions. I’d love to hear from you. Also, be sure to make a social media connection. My links are all shown below. If you’re going to attend the International Economic Development Council Annual Conference in Fort Worth, please look us up in the exhibit hall.

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and website development firm with a focus on community and economic development.



Sunday, August 24, 2014

Driving America, Experiencing Its People and Places

A valuable way to discover a community’s brand

By: Jim Walton
CEO
Brand Acceleration, Inc.
                    
On a warm morning, I sit alongside beautiful Lake Norman, just north of Charlotte, North Carolina. Being a serious early morning person, I find a great coffee shop and settle in for a few peaceful moments before I set off to the first of many meetings over the next few days.

One of the things I love about driving trips is that they provide an opportunity to truly experience an area, getting to know the people, lifestyle, and business advantages of each community.

In my job, I travel often and see much of the country that most people never get to experience. I'm often asked which regions I prefer, a loaded question that I honestly cannot answer. America has so much beauty and the people everywhere are amazing. I love it all.

As I make the rounds, visiting with my economic developer and site consultant friends and clients, I take great pride in what Brand Acceleration has become. After the long line of website developers and graphic designers, followed by the small wave of economic development "specialists," my company has truly hit its stride as a firm of economic development marketing professionals. Our team of experts strives to deeply understand the expectations of corporate executives, site consultants, and local employers who make location and expansion decisions. Our clients understand that anyone can build a website or design a brochure, but to craft and promote a strong community brand takes specialists who are in the heads of decision makers. It's not so much about design, technology, or technical jargon as it is about having strong relationships with people who can make investments that create jobs. In the economic development marketing business, relationships really matter.

The heart of a community’s brand
I’ve said it before and I’ll say it again; a community’s brand resides in the minds of its residents and those outside the area. It’s that feeling a person gets when he or she hears or sees the community name. One great advantage of a personal visit, which we always do, is the opportunity it provides our team to meet the people, getting a feel for what they love about their home. This is something that just cannot be done with a phone call or video chat. Our Brand Profiling research utilizes a combination of personal meetings, focus groups, and other strategies to discover that special emotional nugget known as brand.

At the end of this week, I’ll return home, completely exhausted, but with fond memories of the people and places. I will forever remember the beauty of the region, the restaurants, hotels, and bars that make for a great experience. I look forward to my next trip and another region of this beautiful country.

Please feel free to share your thoughts and opinions. I’d love to hear from you.

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Fax: 317.222.1425
Cell: 317.523.7380

jim@brandaccel.com
Brand Acceleration Web Site
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Brand Acceleration is a full-service marketing communications, brand management and website development firm with a focus on community and economic development.

Good Economic News

Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks.

In Burlington, Iowa, construction and agricultural equipment maker CNH Industrial will expand and create 50 jobs. Congrats to Brand Acceleration client, economic developers Jason Hutcheson and David Toyer.
In Hendricks County, Indiana, mattress maker Tempur Sealy will open a facility and hire 300 people.

Cascade Tissue Group will open a facility in Scotland County, North Carolina, creating 68 jobs.

In Litchfield, Minnesota, operator protective structure maker Custon Products of Litchfield, Inc. will expand and hire 31 workers.

Education products firm Dreyfous & Associates will expand in Caguas, Puerto Rico, creating 66 jobs.

In Hagerstown, Maryland, paper products maker National Golden Tissue will expand and create 100 jobs.

Sports retailer Academy Sports + Outdoors will open a distribution center in Cookeville, Tennessee, creating 40 jobs.

In Cherokee County, Kansas, tank maker Tank Connection will expand and hire 35 people. Congrats to Brand Acceleration client, economic developer Janet Miller.

Craft brewer Sun Kink Brewing Company will expand in Hamilton County, Indiana, creating 55 jobs.

In Princeton, Indiana, auto maker Toyota will expand and hire 300 workers.

Freight brokerage company Total Quality Logistics will expand and hire 75 workers in Fulton County, Georgia.

In Opelika, Alabama, healthcare provider Baxter International will expand and add 200 workers.

Auto components maker Spartan Light Metal will expand and hire 88 workers in Mexico, Missouri.

In Davenport, Iowa, electrical safety products maker Grace Engineered Products will expand and add 11 workers.

Wire products provider Encore Wire Corporation will expand and hire 125 people in McKinney, Texas.

In Williamson, New York, Motts, LLP will expand its food processing facility, adding 20 employees.

Memry Corporation, a maker of alloy products, will expand and hire 76 people in Bethel, Connecticut.

In Atkins, Virginia, Mayville Engineering will open a facility and hire 160 people.

Poultry processor Blue Rooster will open an operation in Warrem, Arkansas, creating 100 jobs.

In Carter Lake, Iowa, Lone Mountain Truck Leasing will open a facility and hire 39 people.

Engineering technology firm Goken America will expand in Dublin, Ohio, creating 15 jobs.

In Floyd County, Indiana, Advance Fabricators will expand and add 20 workers.

Middleville Tool & Die Company will expand in Yankee Springs, Michigan, creating 35 jobs.

In Trenton, Tennessee, Big Bend Galvenizing, LLC will open a facility and create 40 jobs.

Communications equipment provider ViaSat, Inc. will open in Tempe, Arizona, creating 400 jobs.

Online food retailer Green BEAN Delivery, LLC will expand in Indianapolis, Indiana, adding 105 workers.

In Todd County, Kentucky, cooler and freezer maker Custom Cooler will open a facility and hire 75 people.

Zipper maker Ideal Fastener will expand and hire 155 people in Granville County, North Carolina.

In Greenville County, South Carolina, Mannan Pharmaceuticals LLC will open a facility and hire 34 people.

Molded parts maker Green Tokai will hire 24 people for its expansion in Maysville, Kentucky.

In Chippewa Falls, Wisconsin, metal fabricator Advanced Laser Machining will expand and hire 27 people.

Rail car repair company Transco Railway Products will expand in Oelwein, Iowa, creating 31 jobs.

In Troy, Michigan, business services provider Unified Business Technologies will expand and create 171 jobs.

Plastics maker Sigma Plastics Group will expand in Transylvania County, NC, adding 80 workers.

In Monticello, Arkansas, energy producer Zilkha Biomass Energy will open a facility and hire 52 workers.

Tubing maker Seymour Tubing, Inc. will expand and add 22 jobs in Jackson County, Indiana. Congrats to economic developer Jim Plump.

In Charlotte, North Carolina, packaging maker Sealed Air Corporation will establish its headquarters and hire 1,262 people. Congrats to economic developer Jeff Edge.

Integrity HR, a human resources service provider, will open an office in Louisville, Kentucky, creating 20 jobs.

In Grayson County, Virginia, coating spray maker Hansen Turbine will expand and create 25 jobs.

Technology provider Information Control Company will expand in Columbus, Ohio, creating 25 jobs. Congrats to economic developer Kenny McDonald.

Viva Recycling of South Carolina, LLC will open a facility in Anderson County, South Carolina, hiring 14 people.

In Urbandale, Iowa, IP Pathways will open a data center and hire 54 workers.

Staffing services provider Elwood Staffing Services, Inc. will expand in Columbus, Indiana, hiring 40 workers.

In Winnsboro, South Carolina, toy maker EnorCorp will open a factory and create 151 jobs.

Security products maker Bosch Security Systems will open a facility in Spartanburg County, South Carolina, creating 50 jobs.

Online retailer Overstock.com will expand in Salt Lake City, Utah, adding 333 workers.

In Union County, North Carolina, grocer Harris Teeter will expand and add 41 jobs.

Plastic film maker Celia Corporation will expand in Sparta, Michigan and add 50 employees.

In Pittsburgh, Pennsylvania, Siemand Rail Automation will expand and create 129 jobs.

Food products supplier Inclusion Technologies will open its headquarters in Atchison, Kansas, creating 17 jobs.

In Dixon, Illinois, BorgWarner will expand and hire 40 people.

Financial services provider Spectra Group, Inc. will expand in Charlotte, North Carolina, creating 250 jobs.

In Tupelo, Mississippi, Philips Lighting will open a facility and hire 50 people.

Logistics firm Express Logistics will expand in Waukee, Iowa, creating 19 jobs.

In Dorchester County, South Carolina, SpecChem, a supplier to the concrete industry, will open a new operation and hire 50 workers.

In Lenexa, Kansas, Alliance Data Systems will expand and create 530 jobs.

Pharmaceutical maker Unither USA will expand in Henrietta, New York, creating 22 jobs.

In Marion, Iowa, hose maker Legacy Manufacturing Company will expand and add 34 employees.

Shared Services Center will expand in Ft. Wayne, Indiana, creating 320 jobs.

Fluid control device maker Flow-Rite Controls, Ltd. Will expand in Byron Center, Michigan, adding 64 jobs.

Footwear provider PW Minor will expand in Batavia, New York, hiring 17 people.

In Hamilton County, Indiana, sports marketing firm U/S Sports Advisors will expand and hire 36 people. Congrats to economic developer Tim Monger.

Power tool maker Apex Tool will expand and hire 150 people in Sumter County, South Carolina.

Rail car maker Nippon Sharyo Manufacturing will open a facility in Rochelle, Illinois, creating 90 jobs.

Technology services firm Tribridge will expand in Tampa, Florida, adding 200 employees.

Kentucky Dairy Product Innovations will open a processing plant in London, Kentucky, creating 20 jobs.

Award maker Bruce Fox will expand in Floyd County, Indiana, creating 22 jobs.


Total Jobs Announcements: 7,300


Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana:
Office: 317.536.6255
Fax: 317.222.1425
Cell: 317.523.7380

  
Brand Acceleration is a full-service website development, marketing communications, branding, and public relations firm with a focus on economic and community development.