They sure make us better
By: Jim
Walton
CEO
Brand
Acceleration, Inc.
The
other day, I was sitting at a bar in the Atlanta airport, waiting for my flight
to begin boarding. Along with a couple fellow road warriors, we chatted about
the life of a business traveler and thanked our lucky stars for our support
teams. Although I had internet connection and my tablet, I was acutely aware of
the vast amount of work taking place in my absence.
Our Team Makes Us Better:
For
anyone not aware of what it takes to manage a constant flow of economic
development branding and marketing projects, our team includes brand
strategists, writers, designers, public relations experts, videographers, web
programmers, and a top flight project management team. When some of us are
traveling to client meetings, conferences, speaking engagements, and an
occasional vacation, the work still has to get done. It’s a
beautifully-orchestrated thing, pushing projects through the pipeline, on time
and on budget. With a workload that includes the development of community
logos, slogans, websites, videos, brochures, e-mail campaigns, social media
marketing, and countless other tactics, we couldn’t make it all happen without
this group of professional marketers.
Our Advisors:
We also
understand that we don’t have all the answers. Our clients throw us new
challenges almost every day, and when something comes up that’s a bit puzzling,
we have an Advisory Board made up of industry leaders who almost always have an
answer. This august group is made up of specialists in regionalism, workforce,
business retention and expansion, site selection, and young professionals (YPs).
Having such a great group of friends and advisors on our team helps us to
better serve our clients and the economic development industry. Sometimes, we
even bring these people directly into a client project, adding them to the paid
professional team.
Our Allies:
I
learned a long time ago that there is no way that Brand Acceleration can, or
should, try to be all things to all people. Because my philosophy is to do one
thing, economic development marketing, and be the best in that category, we
still seek avenues to serve client needs through allied relationships. Being
the perfectionists that we are, we won’t send clients to just anyone. The last
thing we want is to hear that we referred a client to a company that provided
inferior service. Getting on our referral list is no easy task. We know these
people very well before we ever refer them.
So,
when our clients and friends have needs for such services as competitive
analysis, workforce and skills assessment, strategic planning, site location
advisement, lead generation, fund raising, incentives evaluation, GIS services,
and several others, we can steer them to trustworthy leaders.
When my
flight finally boarded, I left with confidence that over our eight years in
business, we have put together a team that allows me to recline my seat, close
my eyes, and know that all is well in my world.
My best
wishes to you for similar solitude,
Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana
Office: 317.536.6255
Cell: 317.523.7380
Brand Acceleration is a full-service marketing communications, brand management and website development firm with a focus on community and economic development.
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