Friday, April 19, 2013

Good Economic News 4-23-13

Good Economic News

Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks.


In Bay City, Michigan, Gulf Shore Investments, LLC will develop a new multi-use community, creating 30 new jobs.
In Aiken County, South Carolina, Owens Corning, a maker of glass fiber and composite materials, will expand and add a new warehouse facility. Congrats to Brand Acceleration client, Will Williams with the Economic Development Partnership of Aiken and Edgefield Counties.
In Jefferson Parrish, Louisiana, Incitec Pivot, Dyno Noble, and Cornerstone Chemical will open a new ammonia production facility and hire 65 employees.
In Hancock County, Indiana, auto parts maker Spectra Premium Industry, Inc. will expand and add 50 employees. Congrats to Brand Acceleration client, economic developer Skip Kuker.
Aircraft builder Boeing will expand its operation in Charleston, South Carolina, creating 2,000 jobs.
Food retailer Pita Pit will expand and add 800 employees companywide.
In Laurens County, South Carolina, aluminum casting company Alupress AG will establish a manufacturing facility, creating 57 new jobs.
In McMinn County, Tennessee, auto supplier HP Pelzer Automotive Systems will locate a new facility and hire 200 people.
Nishikawa Cooper, LLC, a maker of products for the auto industry, will expand in Bremen, Indiana, creating 34 jobs.
Sunny Z Foods, a maker of pre-packaged instant meals, will open a new facility in Saluda County, South Carolina, creating 150 new jobs.
In Elkhart, Indiana, RV producer Grand Design RV, LLC will open its headquarters and create 500 new jobs.
Kay Manufacturing Company, a provider of machining services, will expand in St. Joseph, Michigan, creating 80 jobs.
Tractor maker Kubota Corporation has opened a new manufacturing facility in Jefferson, Georgia where it will add 200 employees.
In Georgetown, Kentucky, auto maker Toyota Motor Manufacturing Kentucky will begin building Lexus ES350 automobiles, creating 750 jobs.
General Electric will build an oil and gas research center in Oklahoma, creating 125 jobs.
Drew Industries, Inc., a maker of components for the RV industry, will open its headquarters in Elkhart County, Indiana and will hire 800 people.
Repair services franchise company Mr. Handyman will expand and hire 400 people companywide.
In Dillon County, South Carolina, tool retailer Harbor Freight Tools USA, Inc. will expand and add 200 employees.
Imperium Health Management, an information management provider to the healthcare industry, will establish its headquarters in Louisville, KKentucky, creating 40 jobs.
The Entrepreneur Source will expand and add 300 employees companywide.
In Dale County, Alabama, Commercial Jet, Inc. will open an aircraft maintenance facility, creating hundreds if jobs.
Koch Foods will expand its poultry processing operation in Hamilton, Georgia, adding 750 employees.
Disaster recover company Servpro will expand its headquarters in Gallatin, Tennessee, creating 90 new jobs.
SMF, Inc., a metal facbrication company, will establish a new facility in Anderson County, South Carolina, creating 146 jobs.
Borusan Mannesmann, a maker of steel pipe, will open a new facility in Baytown, Texas, creating 250 jobs.
In Wake County, North Carolina, Ipreo Holdings, a provider of market intelegence and data services, will establish operations and create 250 jobs.
Computer maker IBM will open a technology center in Baton Rouge, Louisiana, creating 800 jobs.
Auto parts maker Rassini Brakes, LLC will open a new facility in Mt. Morris, Michigan and hire 55 people.
Trinity Frozen Foods, a maker of food products, will open a new operation in Robeson County, North Carolina, creating 149 jobs.
In Salisbury, North Carolina, apparel maker Gildan Activewear, Inc. will open a new operation, expanding its employment to 200 people. Congrats to economic developer Robert Van Geons.
McLaughlin Body Company, a maker of operator protection systems, will open a new facility in Anderson County, South Carolina, creating 250 jobs.
Healthcare facility operator Workout Anytime will expand and add 150 employees companywide.
In Carmel, Indiana, Mainstreet Property Group, LLC, a developer of senior housing and care properties, will expand and create 25 jobs.
In Lenexa, Kansas, Crown Equipment, a materials handling company, has opened a branch and will create 60 jobs.
IEH Laboratories & Consulting group, a food industry service provider , will establish an operation in Scottsville, Kentucky, creating six jobs.
Plastics extrusion company Omega Plastics will expand its headquarters in Clinton, Tennessee and add 80 employees.
In Battle Creek, Michigan, auto parts maker Bleistahl North America LP will open a new facility and hire 58 new employees.
Windham Professionals business centers will expand at two locations in Tennessee and add 245 employees.
Metal Panels, Inc., a maker of metal roofing products, will open a new manufacturing facility in Kansas City, Kansas, creating 23 jobs.
In Columbus County, North Carolina, Ply Gem Industries, a maker of building products, will expand and add 145 employees.

Total Jobs Announcements: 10,513+

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana: 317.536.6255
Fax: 317.222.1425
Charlotte, North Carolina: 704.230.0394
Atlanta, Georgia: 404.474.7980
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.

 

 

 

 

 

Are Printed Brochures Dead?

Are Printed Brochures Dead?
The answer may surprise you

The internet has replaced brochures, right? Now that you have a great web site and all of your information is there, you no longer need to produce brochures, right?

Many people feel that way. Just over the past few years, I’ve noticed that the days of huge press runs appear to be over. In fact, some companies and communities have completely eliminated printed brochures. While I understand the concerns over the cost of printing and related postage for direct mail, I disagree with anyone who believes that there is no need for brochures. The facts just don’t support this notion.

Imagine this; you go to a car dealership to shop for the latest luxury model you’ve had your eye on for a long time. Maybe it’s a Mercedes, a Cadillac, or even the latest sports car. It’s a beautiful thing. The paint is amazing, the interior is fine leather, and the stereo is unbelievable. You’re almost ready to buy but you want to wait 24 hours in order to ponder your decision and discuss the purchase with your spouse. You are psyched! As the sales person walks you to the door, she hands you her card and a flimsy brochure that she just printed on her desktop inkjet printer. Thud! Your opinion of the car and the dealership just hit rock bottom. Would this really happen? Never! Automobile manufacturers are known for their beautiful brochures.

At Brand Acceleration, we work with architects, engineers, and builders who create beautiful multimillion dollar buildings. Like the luxury car, the workmanship, design elements, and emotion require a beautifully crafted brochure that appropriately matches the beauty of their buildings.

Economic development professionals, the other side of our business, often meet face-to-face with c-suite executives and site selection consultants, hoping they will make a multimillion dollar investment in their community. After investing millions of dollars in industrial parks, infrastructure, and spec buildings, this is no time to hand them a nasty brochure that was cobbled together and printed on your desktop printer, which is low on red ink.

While I agree that an electronic version of a well-produced brochure should be available on your web site, I also believe that a short run of professionally printed brochures should be available for those important face-to-face meetings with prospects and clients. An expertly crafted brochure helps establish a brand image that such clients expect. Anything less could insult the client and kill the deal.

What exactly goes into a professionally produced brochure?
It’s very important, after all, to do it right. With so much on the line, there’s no room for cutting corners. First, it’s important to have a well thought out strategic plan for the brochure, identifying audience needs and expectations and matching them with your deliverables. Next, the copywriting must be stellar. Expertly written copy is more that pretty words. It has an amazing ability to romance the reader, positively conveying your key messages. Next comes design. More than beauty, great design is the art of conveying a brand message through expertly crafted visuals. Then, of course, a brochure must be produced by a professional printer with the experience and attention to detail that yields exceptional results. If corners are cut anywhere along the way, the results could be less than stellar and not worthy of your company or community. The quality of a brochure should certainly meet or exceed the quality of the product, service, or place being promoted.

Which works better, direct mail or e-mail?
While I do like the lower cost and measurability of e-mail marketing, I would never rule out the power of direct mail. I like both. Together with other tools, an effective marketing communications program includes printed brochures. They have staying power.

For our clients, we often use a broad approach, utilizing brochures, e-mail marketing, online advertising, direct mail, social media marketing, and anything else that combines to grow a brand and generate results. We’ve also had great success using printed brochures in combination with such items as flash drives, CD/DVDs, QR codes, and even peanut butter and jelly packs.

Are printed brochures dead? Absolutely not! As in the past, they are an integral part of a broad mix of marketing tools that can successfully pave the way for marketing success.

I’d love to hear from you. Feel free to share your thoughts and personal experiences below.

Have a great week,

Jim Walton
CEO
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Atlanta: 404.474.7980
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.