Saturday, June 23, 2012

Good Economic News 6-23-12

Good Economic News
Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks
Responsible Transportation, a maker of animal feed, will open a facility in Keokuk, Iowa and hire 27 people.

In Bay City, Michigan, RWC, Inc., a welding and fabrication company, will expand its operation and create 24 new jobs.

Regal Beloit Corporation, a maker of motion-control products, will expand its facility on the Village of Caledonia, Wisconsin, creating 175 new jobs.

Encor Container, a provider of industrial containers, will open a new facility in Greenville, County, South Carolina, creating 89 new jobs.

The Curehouse, a provider of meats, will open a facility in Louisville, Kentucky, creating 10 new jobs.

In Mascoutah, Illinois, North Bay Produce, Inc., a distributor of fresh produce, will open a refrigerated warehouse, creating 90 new jobs.

Sweetwater Sound, Inc., a music technology and instrument retailer, will expand its headquarters in Ft. Wayne, Indiana, creating 316 new jobs.

SFBI North America, a maker of furniture, will locate a new facility in McDowell County, North Carolina, creating 25 new jobs.

Solum, Inc., a maker of agricultural field measurement products, will open a facility in Ames, Iowa, creating 25 new jobs.

Kurary America, Inc. will expand its chemical production facility in Harris County, Texas, creating 107 new jobs.

Roxul, Inc., a maker of insulation products, will locate a new operation in Marshall County, Mississippi, creating 150 new jobs.
 
Nufab Rebar, LLC, a maker of concrete reinforcing steel, will open a new facility in Riverside, Alabama, creating 50 new jobs.

Enterprise Rent-A-Car will add 500 employees company-wide.

In Ames, Iowa, Amcor Rigid Plastics USA, a provider of packaging solutions, will expand and add 97 new jobs. Congratulations to Dan Culhane of the Ames Economic Development Commission.

Brown-Forman, a whisky maker, will expand its operation in Alabama, creating 200 new jobs.

In Ft. Wayne, Indiana, Meijer Stores, LP, a retail supermarket chain, will open a new facility, creating 36 new jobs.

American Fuji Seal, a maker of labels, will expand its operation in Frankfort, Kentucky, adding 45 new jobs.

Retailer Von Maur will expand its headquarters and distribution center in Davenport, Iowa, hiring 10 people.

In Clarke County, Virginia, Berryville Plastics, a book printer, will consolidate operations, creating 84 new jobs.

In Glenview, Illinois, Astellas, a provider of pharmaceutical products, will open a new headquarters for the Americas, adding 150 new employees.

Cherry Growers, Inc., a fruit processing company, will expand its operation in Traverse City, Michigan, adding 250 employees.

Roche Diagnostics, a maker of healthcare diagnostic products, will expand its operation in Indianapolis, Indiana, creating 100 new jobs.

In Tyler, Texas, Centene Corporation, a healthcare services provider, will expand and hire 300 people.

In Two Rivers, Wisconsin, Formrite Companies, Inc. will expand and create 54 new jobs.

CEL Chemical & Supplies, a maker of chemicals, will open a new operation in Anderson County, South Carolina and hire 15 people.

Kiewit Corporation (Construction) will expand and add 250 new employees.

East Iowa Machine Company, Inc., a maker of finished component parts, will locate a new facility in Farley, Iowa and add 11 employees.

Scientific Development, Inc., a maker of traffic safety products, will locate a new facility in Elkhart, Indiana, creating 11 new jobs.

AGS Automotive, an auto industry supplier, will expand its operation in Sterling Heights, Michigan, adding 90 employees.

In Greenville County, South Carolina, Genetec Technology Automation will expand its operation and add 160 new employees.

Frogdice, a video game developer, has opened its expanded facility in Lexington, Kentucky, creating 7 new jobs.

Britax Child Safety, Inc., a maker of baby products, will open a new facility in York County, South Carolina, creating 243 new jobs.

In Corinth, Mississippi, Timber Products Company, a maker of wood products, will expand and create 4 new jobs.

Van Meter, Inc. will add a regional distribution center in Urbandale, Iowa, creating 9 new jobs.

REHAU, a supplier of automotive products, will expand its operation in Cullman, Alabama, creating 200 new jobs.

Carmeuse Lime & Stone will expand its operation in Frederick County, Virginia, creating 25 new jobs.

Bel Brands USA, a maker of cheese, will open a new facility in Brookings, South Dakota and hire 400 people.

Cummins, Inc, a maker of engines, will expand its facility in Columbia, South Carolina, creating 76 new jobs.

In Raleigh, North Carolina, Citrix, a provider of computer technology, will expand and hire 337 people.

Aramark, a food service company, will hire 200 people company-wide.

Heartland Financial, a multi-bank holding company, will open offices in Dubuque, Iowa, creating 50 new jobs.

Ingersoll Rand, a diversified industrial company, will expand its operation in Mocksville, North Carolina, creating 60 new jobs.

Ocean Spray Cranberries, Inc. will open a juice bottling plant in Upper Macungie Township, Pennsylvania, creating 165 new jobs.

Quatro Composites, a maker of carbon fiber composite products, will expand its operation in Orange City, Iowa, creating 99 new jobs.

In Racine, Wisconsin, Racine Railroad Products, Inc. will expand and hire 32 people.

MECO, a maker of water treatment products, will open a new facility in Mandeville, Louisiana, creating 127 new jobs.

Preston Farms Popcorn will open a warehouse facility in Louisville, Kentucky, creating 51 jobs.

In Grenada, Mississippi, Sealed Air Corporation, a maker of protective packaging, will expand and add 10 new employees.

Forte Automation Systems, Inc., a maker of medical devises, will expand its operation in Rockford, Illinois, adding 10 new jobs.

In Martin County, North Carolina, Marco Company, a maker of retail display equipment, will locate a new facility and hire 100 people.

Booz Allen Hamilton Consulting will add 900 employees company-wide.

Putco, Inc., a supplier of parts to the auto industry, will expand its operation in Polk County, Iowa and add 5 employees.

NTN Driveshaft, Inc., a maker of automotive products, will expand its Columbus, Indiana operation and hire 50 people.

Total Jobs Announcements: 6,611

Have a great week,

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.

Finally, It's Our Turn

Finally, It’s Our Turn
New web sites are sometimes a must

One of the challenges of being a busy marketing and public relations firm is that it seems nearly impossible to get any work done for ourselves.  Since we started Brand Acceleration in 2006, we’ve had the same website and almost no collateral materials.  We’ve talked about and planned for a new website for years, but whenever I asked about the status of our new site, I was reminded of the backlog of client work.  I would often be asked, “Who comes first – Brand Acceleration or paying clients?”  In our office, everyone knows that clients always come first and it’s difficult to argue with that. 

The cobbler’s children have no shoes
While the origin of this phrase is unknown, it’s a very common phenomenon that business people put the needs of their clients ahead of their own.  I’ve seen owners of auto body shops that drive rundown, rusty old trucks while doing beautiful work for their customers and I’ve visited the home of a professional plumber where the pipes leaked.  I guess it’s a common occurrence, and Brand Acceleration is no different.  Even though our website was very nice when we launched the company, it was clearly no longer representative of the company today.  Our client list and portfolio was nearly non-existent when the site was built, potentially doing more harm than good.  We desperately needed a change.  I would cringe anytime someone said, “I looked at your website.”
When it came time to get serious about a new Brand Acceleration website, we had to do some much-needed evaluation of the company and its core businesses.  From day one, we’ve been committed to being completely focused on two industries – economic development and AEC (architecture, engineering, and construction).  These are industries we love and ones in which we know we can make a difference. 
On the economic development side, we knew our clients and prospects would want evidence that we deeply understand their industries and audiences.  Our new website would have to provide evidence that we will be a valuable resource to communities looking to us for marketing support. 
For AEC firms, we would need to demonstrate that we are capable of doing much more than designing a pretty brochure or website.  We would have to show that we are just as committed to their target industries as they are.  That’s why we attend end-user sessions and often conduct meetings and conference calls with owners, facility managers, and building administrators.  We feel it’s our responsibility to know these industries so well that we bring our clients solid counsel that helps them be better marketers. 

Finally, it's our turn
When launch day finally came, we had created a new Brand Acceleration website that was not just meant to show off how cool or creative we are, but one that would demonstrate that our team is the ideal marketing communications partner.  Made up of highly-skilled strategists, writers, designers, programmers, public relations experts, and project managers, the Brand Acceleration team is crazy passionate about one thing – generating results for our clients. 
Our new site is clearly segmented into our areas of specialization.  It also has an area where visitors can see featured projects that show our creativity and how we think and serve the needs of our clients.  There’s a testimonial area where visitors can see what our clients and friends have to say about us.  Many thanks to each featured person.  We’re deeply grateful for your kind words and friendship.

If you want to check out my qualifications as a marketer and a professional speaker, check out the Brand Coach section.  I often speak at economic development and AEC conferences and meetings and would be honored to be considered for your needs. 
After years of stalls, delays, and procrastination, the cobbler’s children finally have new shoes.  The new Brand Acceleration website is live and looking good.  I encourage you to visit it and check us out.  We’d love to be your marketing communications and public relations partner.  Please feel free to give us a call to discuss how we might be of service. 
I’d like to hear your opinion.  Just click here to jump in and leave your comments. 
Have a great week,

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.

Sunday, June 3, 2012

Good Economic News - June 5, 2012

Good Economic News

Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks:
In Grand Rapids, Michigan, MedDirect, Inc., a health care services provider, will open a new facility and create 300 new jobs.

Agero, a provider of connected vehicle services, will open a call center in Montgomery County, Tennessee, creating 500 jobs.

Mossberg Industries, a maker of plastic products, will expand its operation in Dekalb County, Indiana, creating 15 new jobs.

In Grayson County, Kentucky, New York Blower Company, a maker of fans and blowers, will open a new facility and hire 125 people.

Financial giant Citi will hire 1,000 military veterans.

Calumet Specialty Products Partners, LP, an oil refiner, will expand its headquarters in Indianapolis, Indiana, creating 48 new jobs.

Amazon.com plans to open two distribution centers in New Jersey, creating 1,500 new jobs.

Mohawk Industries, a maker of floor coverings, will expand its operation in Chattooga County, Georgia, adding 500 new employees.

Franklin Precision Industry, Inc., a supplier of auto parts, will expand its operation in Franklin, Kentucky, creating 100 new jobs.

Federal-Mogul Friction Products, a provider of powertrain and safety technology, will expand its operation in Orangeburg County, South Carolina, creating 40 new jobs.

In Buncombe County, North Carolina, keycard maker Plasticard Locktech International will expand and add 42 new employees.

In Lexington, Kentucky, telecom services provider Xact Communications will establish its US headquarters and hire 20 people.

In Lafayette, Indiana, Subaru of Indiana will expand its operation and create 100 new jobs. Congrats to economic developer Jody Hamilton.

In Muskegon, Michigan, Muskegon Castings Corporation, a maker of die castings and plastic products, will expand and add 55 employees.In

Lexington Kentucky, ceiling fan maker Big Ass Fans will expand and add 150 employees.

SEW-Eurodrive Inc., a maker of gear motors, will expand its operation in Spartanburg, South Carolina, creating 40 new jobs.

Penske Truck Leasing will add 600+ new employees nationwide, mostly military veterans.

WNS Limited, a provider of business services, will open a new operation in Richland County, South Carolina, creating 300 new jobs.

In Ada, Michigan, Amway Corporation will build a new facility and add 200 new jobs.

Dana Holdings Corporation, a supplier of parts to the auto industry, will expand its operation in Paris, Tennessee, creating 49 new jobs.

In Elkhart, Indiana, Automotive Climate Control, a maker of AC and heating equipment, will expand and add 40 employees.

In Jeanerette, Louisiana, Metal Shark Boats LLC will expand and add 100 new employees.

In Effingham, Illinois, Heartland Dental Care, a dental services organization, will expand and create 175 new jobs. Congrats to economic developer Todd Hull.

Nucor Fastener Division, a maker of nuts and bolts, will expand its operation in Dekalb County, Indiana, adding 30 employees.

In Southfield, Michigan, Credit Acceptance Corporation, a provider of auto financing, will expand and add 274 new employees.

Cookware maker Le Creuset will expand its facility in Hampton County, South Carolina, creating an undisclosed number of jobs.

In Elizabethton, Tennessee, The Highlands Group, a recycler of plastics, will open a new facility, creating 34 new jobs.

Philips, a provider of phones, will add 900 jobs companywide, mostly military veterans.

Tech Services Corporation, a provider of customer experience solutions, will open a call center in Hopkinsville, Kentucky, creating 700 new jobs.

Chemway Holdings, a chemical packaging company, will expand its facility in Franklin, Tennessee, creating 15 new jobs.

Whayne Supply Company, a distributor of construction equipment, will expand its operation in Vanderburgh County, Indiana, adding 50 employees.

Center Manufacturing, a metal stamping company, will expand its operation in Byron Township, Michigan, creating 80 new jobs.

In Lexington County, South Carolina, Avtec, Inc., a communications technology company, will build a new facility and hire 25 people.

The American Red Cross will add 1,400 people to its organization, mostly military veterans.

In Louisville, Kentucky, Norgren, Inc., a provider of pneumatic and fluid controls, will open a service facility and hire 22 people.

Huntington Foam, LLC, a maker of foam molded products, will expand its facility in Greenville, Michigan, creating 30 new jobs.

Total Jobs Announcements: 9, 559

Have a great week,

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.
What is Your Brand Promise?
Are you keeping or breaking it?

Something that always amazes me is when I meet with company or community leaders who have no idea what their brand represents. When asked, their responses range from “I don’t know,” to a long-winded recital of their mission statement. Then, I stump them with this; “If I were to ask your prospects or clients this question, how would they answer?”

What these people may not understand is the importance of seeing their brand as it is known (or unknown) by outsiders. It’s easy to assume that outsiders see your company or community in the same way as insiders, but that may not be the case. They may have a different opinion or no opinion at all.

Your brand (reputation) hinges on a promise, either broken or kept. Through your marketing communications, you make claims and promises. Through your actions, you either keep them or break them. A promise is good only if it is kept. If you fail to keep promises, your brand position and sales will eventually suffer. If promises are kept or exceeded, your brand and sales will soar.

Consider such companies as BMW (The Ultimate Driving Machine), Avis (We try harder) and McDonald’s (I’m Lovin’ It). Over many years, these companies, through promises made and kept, meet and exceed expectations. Customers know exactly what to expect.

Similarly, Brand Acceleration clients and prospects know what to expect. Our slogan, “High Performance Marketing,” means something. They know how passionate we are about creating results, making the cash register ring. They also know about our intense focus on economic development and AEC marketing. We don’t just work in these industries, we live them.

Every day, we work with companies and communities, helping them tell their stories in powerful ways, attracting business and bringing home jobs. Partnering with them, we know how to communicate their messages in effective ways. It’s crucial, however, for us to know that their promises will be kept. Our brand reputation is directly tied to the integrity of our clients. We only work with people of integrity. Slime balls need not call us.

What’s your brand promise?
A brand promise is much more than claims made in ads, brochures and web sites. As mentioned above, it’s about promises made and kept.

Feel like chiming in? Here’s your chance. Jump in and share your opinions and stories.

Have a great week,

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.