To everything there is a season
As I
sit on my patio, admiring the vibrant colors of autumn, I can’t help but consider
that another summer has ended and that we are now well into autumn. In a few
days, my daughter and I will embark on our annual fall day in the woods,
photographing nature’s splendor and enjoying time together. Like magic, the
trees change their colors from green to red, yellow, and gold, and we’re there,
cameras in hand, to capture the images. It’s just one more example of God’s
hand at work, bringing joy to His children.
Business,
too, is in a transitional period. As summer’s flurry of activity wraps up,
companies and communities are racing to complete their 2012 projects while
setting budgets and making plans for the new year. With the Presidential
election just around the corner, our team is working alongside clients to
develop plans to move forward, regardless of which candidate wins. The feeling is
that the United States economy is on the verge of something very big, and our
challenge is to be ready for any scenario.
At Brand Acceleration, anticipation is
building for another outstanding year. Our economic development
clients are challenging them to bring bigger and better ideas to help them
satisfy the huge demands of audiences such as site selection consultants, real
estate professionals and c-suite executives with expansion demands. Just home
from the International Economic Development Council (IEDC) Annual Convention in
Houston, Texas, I found huge interest in our Economic
Dashboard. This information-packed web tool adds a level of data to
community web sites that they can’t even imagine. Plus, the content is dynamic,
meaning their staff never has to touch it.
For our
AEC (architecture, engineering, and
construction) clients, there’s a growing feeling that 2013 is going to
bring a level of activity they haven’t seen in years. For us, that means they
are rapidly moving forward with plans for new web sites and other tools to
reach out to industries such as higher education, K-12 schools, health care and
numerous others. For many, the feeling is “We’re not ready!” That’s where we
come in.
Like
the Biblical message in Ecclesiastes
3.1 and the 1965 Byrds
hit, (Turn Turn Turn) “To everything there is a season, and a time to every purpose under the heaven.”
As the colors Turn, Turn, Turn, and the holidays draw near; we’re counting our
blessings every day and looking forward to an even better year of renewal in
2013.
I’d
love to hear from you, too. Feel free to share your thoughts and personal experiences
below.
Have a
great week,Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public
Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Atlanta: 404.474.7980
Fax: 317.222.1425
Cell: 317.523.7380
Brand
Acceleration is a full-service marketing communications, brand management and
public relations firm with a focus on economic development, architecture,
engineering and construction.
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