A simple, yet demanding, approach
A
few years ago someone bought me a book about the art of dealing with difficult
people. I think it’s still around here somewhere. In it, the author writes
about how to understand the personality of the difficult person, how to manage
challenging situations, and so on. As I read it, I remember thinking, “This is
all about how I need to change and be understanding of the other person.”
Each
of us has to bite our lip from time to time. We make every effort to do
business in an honorable way but sometimes the other person just seems to enjoy
being abrasive. Have you ever had that happen?
Back
in 2006, when I started Brand Acceleration, I promised myself that I would only
work with and for people I like. After a long working career I had had my fill
of kissing up to rude and inconsiderate people. I told myself, “No More Jerks!”
That
promise comes with a responsibility to not be one of those people. It meant
that I, and my team, would have to operate with a very high set of standards. I
have a very high regard for honorable and professional people and will not
tolerate less than honorable behavior from others. Who I am influences what I
do and how I do it. Below is a list of principles that our staff, vendors, and even
clients, are expected to honor:
1.
Always operate with total honesty. Never lie and never tolerate liars.
2.
Treat every person with respect and demand respect from others.
3.
Set very high standards and raise them often.
4.
Always over-deliver, even when you would rather cut and run.
5.
Strive to be the best and never cease to grow, learn, and improve.
6.
Be the best in our chosen industries.
7.
Price our services fairly. We are not the cheapest, and we don’t want to be.
We’re
certainly not perfect. I would never make that claim. However, by following the
above principles, we can look in the mirror each day and know that we are
looking at someone who is a person of honesty, integrity, and very demanding
standards.
We’ve
been very fortunate. We have an incredible team of professionals who love to do
great work, always striving to generate great results for our clients.
Beautiful marketing pieces are nice, but beautiful work that results in growing
brands and economic activity are what we’re all about.
Our
clients are a daily blessing. They know we will always offer great work and our
best counsel. They place their trust in us and work side by side with us toward
a common goal. They’re more that clients; they are our friends.
I’d
love to hear from you. Feel free to share your thoughts and personal
experiences below.
Have a
great week,
Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public
Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Atlanta: 404.474.7980
Fax: 317.222.1425
Cell: 317.523.7380
Brand
Acceleration is a full-service marketing communications, brand management and
public relations firm with a focus on economic development, architecture,
engineering and construction.
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