Monday, October 28, 2013

Living the Life & Smelling the Roses

Living the Life & Smelling the Roses
Thanks to my great friends

It’s been crazy at BrandAcceleration. Between numerous economic development conferences and client trips, I’ve personally visited eleven states in the last couple of months. Our team seems to constantly be heading off in different directions. I guess that’s the blessing and curse of being a very busy branding and marketing communications firm.

One of the other blessings is the pleasure of seeing so many friends along the way. Clients, business colleagues, and acquaintances, all of them friends, make a heavy travel schedule quite nice.

One such friend, and one of my industry mentors, is Ed Burghard. A longtime marketer and brand professional at consumer products company Procter & Gamble, where he was recognized as one of the top three global marketers, Ed has since turned his focus on the public sector. In 2009, he established the Strengthening BrandAmerica Project, an effort to improve the competitiveness of states and communities.

While attending the International Economic Development Council (IEDC) Annual Conference in Philadelphia, I had a nice discussion with Ed about the subject of community branding. It’s a subject near and dear to each of us. I am particularly impressed with his passion for using economic development as a tool to help people find and live the American Dream. He has a unique ability to articulate the linear connections between public policy, community development, marketing, employer investment, jobs, and a robust quality of life.

A prolific writer on the subjects of marketing and place branding, Ed’s social media and blog posts are at the top of my reading list. A great staring point, for anyone wishing to tap into his wisdom, is his web site, StregtheningBrandAmerica.com.

Recently, I was honored to be recognized by Ed as a place branding expert who “gets it.” While it’s always a thrill to know my many years of work and study are not overlooked, I want Ed to know that much of my depth of knowledge can be attributed to him.

Also, while at IEDC, I had the pleasure of connecting with Brand Acceleration advisers Jay Garner, Cecilia Harry, and Chris Manheim, friends who help me and my company to improve and better serve our clients. I’m just sorry advisers Ronnie Bryant and Eric Canada weren’t there.

In the midst of a very busy time and a hurried life, it’s a real blessing to have such wonderful friends to help me smell the roses.

I’d love to hear from you. Feel free to share your thoughts and personal experiences below.

Have a great week and I’ll see you soon,

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Atlanta: 404.474.7980
Fax: 317.222.1425
Cell: 317.523.7380



Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.

Good Economic News 10-29-2013

Good Economic News

Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks.


In Sioux City, Iowa, Bomgaars, a supplier to farmers and ranchers, will expand and add 15 employees.

Steel maker JGM Welding & Fabrication Services, Inc. will expand in Chester County, Pennsylvania, creating 44 jobs.

MAC Medical Supply Company, Inc., a supplier of medical products, will establish a new operation in Munster, Indiana, creating 40 jobs.

Homeaway will add 100 jobs companywide.

In Union County, Tennessee, 9 to 5 Seating, Inc. will open a new facility, creating 510 jobs.

In Gaston County, North Carolina, glass non-woven products maker Owens Corning will establish a new facility and hire 110 people. Congrats to Brand Acceleration client, economic developer Donny Hicks on a job well done.

South Coast Baking Company, a maker of bakery products, will open a new facility in Springdale, Arkansas, creating 150 jobs.

Bilstein Group, an automotive supplier, will establish a new operation in Bowling Green, Kentucky, creating 90 jobs.

In Northampton County, Pennsylvania, Flexicon Corporation will expand and add 50 jobs.

In Ames, Iowa, software company WebFilings will expand and hire 700 people.

In Pittsfield Charter Township, Michigan, energy solutions provider Navitas Systems, LLC will expand and add 125 jobs.

WasteZero, a provider of solid waste programs, will expand in Williamsburg County, South Carolina, creating 27 jobs.

King’s Hawaiian, a bakery and distribution company, will expand in Hall County, Georgia, creating 400 jobs.

The Lauridsen Group, Inc., a maker of protein products, will expand in Iowa, creating 40 jobs.

Automotive supplier Denso will open a new facility in Montgomery, Alabama, creating 45 jobs.

Ithaca Gun Company, a firearms maker, will expand its operation in Aynor, South Carolina, creating 120 jobs.

Food maker TruFood will expand and add 100 employees in Allegheny County, Pennsylvania.

In Jeffersonville, Indiana, Catamaran Corporation, a provider of pharmacy benefit technology, will locate a new facility and hire 205 people.

In Marion Township, Michigan, catalytic converter maker ACAT Global, LLC will expand and hire 100 people.

TiaTech Oncology, a life sciences and clinical pathology laboratory, will expand its Franklin, Tennessee operation, creating 39 jobs.

Consumer products company Colgate-Palmolive Company will open a new facility in Greenwood County, South Carolina, creating 300 jobs.

In Rutherford County, North Carolina, Trelleborg Coated Systems US, Inc., a maker of polymer products, will expand and add 76 jobs.

Pizza Hut will add 100s of jobs companywide.

Shrivallabh Pittie Group, a textile maker, will open a new facility in Screven County, Georgia, hiring 250 people.

In Davenport, Iowa, Lewis Machine & Tool Company will expand and hire 163 people.

nGage Labs, a provider of customer engagement solutions, will open a new facility in Little Rock, Arkansas, creating 35 jobs.

Aisin Technical Center of America, Inc, a maker of auto components, will expand in Northville Charter, Michigan, creating 151 jobs.

Axalta Coatings Systems, LLC, will open its new headquarters in Pennsylvania, creating 332 jobs.

Retailer Walmart will open a new e-commmerce center in Bethlehem, Pennsylvania, creating 350 jobs.

In Coffee County, Tennessee, cheese maker Great Lakes Cheese will open a new facility, creating 200 jobs.

In Kokomo, Indiana, Patriot Porcelain, LLC, a maker of china products, will expand and hire 140 people.

Investment industry company Edward Jones will expand and hire 3,000 people.

In Rock Hill, South Carolina, 3D printer and parts maker 3D Systems Corporation will expand and add 145 employees.

In Rogers, Arkansas, Redman & Associates, a maker of ride on toys, will open a new operation and hire 74 people.

In Carroll County, Georgia, Yachiyo of America, Inc., an auto components maker, will open a new facility and hire 200 people.

TriState Quality Metals, a sheet metal fabricator, will build a new operation in Dubuque, Iowa and hire 10 people.

In Lawrence County, Alabama, steel tubing and pipe maker IT-TRI, LLC will build a new plant and hire 100 people.

In Delaware County, Pennsylvania, shock suppression products maker Unequal Technologies will expand and create 104 jobs.

Charter House Innovations, a maker of seating and décor products, will expand in Holland Charter Township, Michigan, creating 50 jobs.

Seafood processor RC Creations, LLC will establish a new facility in Pender County, North Carolina, creating 120 jobs.

Arclight Brewing Company, a startup, will open a new operation in Berrien County, Michigan, creating 15 jobs.

In Marion, Arkansas, auto components maker Hino Motors Manufacturing, USA will expand and add 200 employees.

Esurance will add 700 jobs companywide.

In Boone County, Indiana, countertop and cabinet maker Sims-Loman, Inc. will expand and add 32 employees. Congrats to economic developer Bryan Brackemyre.

In Philadelphia and Gap Counties, Pennsylvania, retailer Urban Outfitters, Inc. will expand and create 2,500 jobs.

In Carroll County, Georgia, cable and wire maker Southwire will expand and add 375 employees.

Tire maker Hankook Tire Company LTD will open a new facility in Montgomery County, Tennessee, creating 1,800 jobs.

In Detroit, Michigan, logistics technology service provider Comprehensive Logistics Company will open a new facility and hire 350 people.

HairUWear, Inc., a maker of hair goods, will open its new headquarters and distribution center in Lenexa, Kansas, creating 102 jobs.

In Morgan County, Georgia, vinyl tile maker Mannington Mills, Inc. will expand and add 219 employees.

In Fayette County, Indiana, Wayzata Home Products, LLC will open a cabinet manufacturing and distribution operation, creating 309 jobs.

In Worthing, South Dakota, materials handling equipment company Agile Manufacturing, LLC will expand and add 10 employees.

In Rabun County, Georgia, spun yarn maker Parkdale Mills will expand and create 210 jobs.

Trident Case, a maker of mobile device cases, will open a new facility in Rancho Cucamonga, California, creating 75 jobs.

Interim Healthcare will add 1,650 employees companywide.

Automotive supplier Mubea will open a new facility in Boone County, Kentucky, creating 150 jobs.

NOHMS Technologies, Inc., a maker of batteries, will locate a manufacturing facility in Rochester, New York, creating 100 jobs.

In Claiborne County, Tennessee, furniture maker England, Inc. will expand and add 300 employees.

In Bucks County, Pennsylvania, A&L Foods, Inc. will expand and add 13 employees.

Little Kentucky Smokehouse, a maker of smoked meat products, will open a new facility in Union County, Kentucky, creating 18 jobs.

In Knox County, Tennessee, Leisure Pools will open its new corporate headquarters, creating 240 jobs.

Emergent BioSolutions will expand in Gaithersburg, Maryland, creating 133 jobs.

DESMI, Inc., a maker of pumps, will establish a new operation in Chesapeake, Virginia, creating 34 jobs.


Total Jobs Announcements: 18,545+

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana: 317.536.6255
Fax: 317.222.1425
Charlotte, North Carolina: 704.230.0394
Atlanta, Georgia: 404.474.7980
Cell: 317.523.7380
  
Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development.






Wednesday, October 2, 2013

Community Branding Requires Strong Marketing & Supportive Leadership

Now’s the time to get started

At Brand Acceleration, we work with cities, towns, regions, and states nationwide, helping them develop strategies that grow awareness and drive economic activity. Often, the first challenge put to us is to “create a new brand,” however, brands are not “created,” they’re discovered. After some serious probing, we often find the same thing.

Your community might have the best connections, community college, sites and building inventory, and fishing in the nation, but if nobody knows about it, what difference will it make to future prosperity? As you might expect, I interview many community leaders and almost everyone believes his or her place has a strong brand. "We're an agriculture, manufacturing, military community." I hear it all. Unfortunately, or maybe fortunately, when we ask site selectors, c-suite executives, or real estate brokers what they believe, we often find that the community is virtually unknown. That's not necessarily a bad thing. Sometimes a clean slate is a great place to start. But it's important to get started.

You can have a great web site and a really creative logo, but if you do nothing to effectively plant your message in the minds of the most important prospects who can bring jobs and investment, your community may be like the tree falling in the forest. No one will know.

Being heard in a crowded space
The worldwide web is just that, worldwide. It's a huge place where unsupported web sites get lost. Like cyber-driftwood, they just float along hoping to bump into an unsuspecting soul who might be working on a jobs project. Many community economic development web sites are just like that, floating aimlessly....hoping....wishing....dreaming.

Making matters even worse is the fact that search engines are making it more difficult every day. Google, Bing, and Yahoo are ever-changing. Without warning, they make changes that make it more difficult to navigate their algorithms. In the last eighteen months, Google installed their Panda updates, dramatically increasing the need to actively participate in social media such as Facebook, LinkedIn, Twitter, YouTube, and blogs. Then, almost immediately, they installed their Penguin update, punishing web site owners who intentionally stuffed key words into their sites, seeking an advantage. Just a few days ago, they added the Hummingbird update, recognizing searchers who use full sentences. For economic developers, Hummingbird could be a blessing or a curse, depending on how well they know their audiences search practices.

Failure to fund equals failure to thrive
I attend numerous economic development meetings and conferences where I hear economic developers talk of funding challenges. In addition to serving their primary role as marketer, they often spend much of their time doing fundraising, being seen at community events, serving on various boards, and kissing countless political backsides. Some estimate their effective economic development time at 15%. My challenge to elected officials and EDO board members to take over the fundraising role so your economic developer can dedicate all of his or her time doing the primary job of marketing and seeking jobs and investment.

Now what?
Assuming you have a great web site (And I do mean great. Good is no longer good enough.), what should you do next? In addition to your web site, which should be professionally produced and optimized for search engines, you must find powerful ways to grow awareness of your area, convincing key audiences to take a look. I like tactics that are strategic and measurable. After all, you might have to prove to your board that the money spent is working.

For Brand Acceleration clients, we've had great success with a well-thought-out mix of tactics such as e-mail marketing, online banner ads, videos, mission trips, direct mail, and even occasional print ads. There are no silver bullets, though. If you think you can market on the cheap, running a single ad, for example, you should keep your money. That kind of marketing never works. In order to successfully grow your community's brand and drive activity, you must consistently be in front of highly-defined prospects with an on-going effort. It takes at least three impressions just to stand a chance of being remembered.

Maybe your community has a strong reputation. Maybe it has no reputation beyond the county line. In either case, now is the time to get started with a strong promotional effort. If you're not telling your story, who will?

I’d love to hear from you. Feel free to share your thoughts and personal experiences below.

Have a great week and I’ll see you soon,

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis: 317.536.6255
Charlotte: 704:230:0394
Atlanta: 404.474.7980
Fax: 317.222.1425
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development, architecture, engineering and construction.


Good Economic News 10-8-2013

Good Economic News

Here are just a few of the recent jobs announcements that have crossed my desk in recent weeks.


Serco, Inc., a provider of professional, technology, and management services, will open a new operation in Lawton, Oklahoma, creating 500 jobs. Congrats to economic developer Barry Albrecht on a job well done.

Eastman Chemical Company will expand its operation in Henry County, Virginia, creating 25 jobs.

In Whitley County, Indiana, military and aerospace parts maker Breyden Products, Inc. will expand and hire 23 people.

In Shelbyville, Kentucky, consumer packaging company Tegrant Diversified Brands will locate a new facility and create 51 jobs.

In Covington, Georgia, Unilever will expand its ice cream facility and hire 428 people.

LightEdge Solutions, an information technology company, will open a new operation in Kansas City, Missouri, creating 21 jobs.

Pratt Paper, LLC, a paper and packaging company, will locate a recycling center in Valparaiso, Indiana, creating 137 jobs.

In Dalton, Georgia, carpet maker Shaw Industries will expand and add 175 jobs.

In Muskegan, Michigan, auto parts supplier ADAC will expand and add 97 employees.

In Tippecanoe County, Indiana, Heartland Automotive, LLC, a supplier to the auto industry, will expand and add 224 jobs.

In Durham County, North Carolina, pharmaceutical maker Purdue Pharma Manufacturing will open a new facility and hire 100 people.

In Marion, Iowa, ELPLAST America, Inc., a maker of zippers, will open a new facility and create 10 jobs.

In Danville, Virginia, mold maker North American Mold Technology will open a new facility and hire 120 people.

Alliance Barrier Films, LLC, a maker of film packaging products, will expand in Daviess County, Indiana, creating 48 jobs.

Aircraft maker Boeing will expand in Helena, Montana, creating 25 jobs.

Zeeland Lumber Operations, LLC, a supplier of lumber and building materials, will open a new facility in Elkhart County, Indiana, creating 72 jobs.

Firstronic, LLC, a maker of circuit boards, will open a new operation in Grand Rapids, Michigan, creating 121 jobs.

Dayton Rogers Manufacturing Company, a metal forming supplier, will establish a new facility in Richland County, South Carolina, creating 134 jobs.

Online retailer eBay, Inc. will expand its operation in Louisville, Kentucky, adding 150 employers.

In Charlotte, North Carolina, amusement park operator Cedar Fair Entertainment Company will expand its Rarowinds Park, creating 15 jobs.

In Ann Arbor, Michigan, Longbow Advantage, Inc., a software developer, will establish a new operation and create 32 jobs.

Ash Brokerage Corporation, an insurance firm, will expand in Ft. Wayne, Indiana, adding 115 employees.

In Chester County, South Carolina, JN Fibers, Inc. will open a new operation and create 318 jobs.

Pallet maker Calumet Pallet Company, Inc. will expand in LaPorte County, Indiana, adding 115 jobs.

In Sarpy County, Nebraska, insurance provider Travelers Company will establish a data center and hire 30 people.

In Spartanburg County, South Carolina, metal fabricator Laserflex will expand and create 20 jobs.

Total Jobs Announcements: 3,106

Jim Walton
CEO
Brand Acceleration, Inc.
Branding // Marketing Communications // Public Relations
Indianapolis, Indiana: 317.536.6255
Fax: 317.222.1425
Charlotte, North Carolina: 704.230.0394
Atlanta, Georgia: 404.474.7980
Cell: 317.523.7380


Brand Acceleration is a full-service marketing communications, brand management and public relations firm with a focus on economic development.