America
is coming back
You
know, we all like to be busy. It gives us a sense of purpose and dignity. After
almost four years of economic turmoil, I think Americans are weary and
determined to get things going again. It’s time. I especially enjoy hearing
people talk about their recent bursts of activity. It gives me hope and feeds
my enthusiasm.
Our AEC
(Architecture, Engineering and Construction) friends tell us of a steady stream
of RFPs, keeping them crazy busy, just trying to capitalize on every
opportunity. Profits remain relatively low, but an RFP is like fuel to a
smoldering fire.
Our
friends in the economic development industry are seeing the same thing. New
deals are beginning to surface and old, tabled deals are coming back to life.
Once again, we’re beginning to experience exciting times in America.
I don’t
think anyone can name one particular industry that’s leading the way to
recovery, but auto makers and parts suppliers are especially active. There’s
also a lot of talk about businesses coming back to America, reshoring from
Asian countries as a result of increasing shipping costs and increasing pay
rates.
At
Brand Acceleration, we’ve been very fortunate throughout the recession. We’ve
remained busy as companies and communities have continued to promote. In recent
months, we’ve seen a significant burst of new business, presumably a result of
the new activity being experienced by our clients. I can’t help but believe
that there’s a serious excitement out there that is firing people up and encouraging
them to jump start their marketing activity. I get calls almost every day from
people seeking suggestions about new and unique ways to get things going.
This
sense of renewed optimism is no more evident than at conferences and trade
shows. There’s an exciting buzz that is so infectious that attendees just can’t
wait to get back home where they can put their newfound knowledge and
excitement to work.
Looking
at my calendar, I see that I’ll be attending at least one conference per month
for most of the year. My list of speaking engagements is filling up, too. Later
this week, I’ll have the honor of speaking at the MidAmerica Economic
Development Council (MAEDC) meeting in Kalamazoo, Michigan, a beautiful city.
If you’re ever in need of a speaker on the topics of branding, location
branding, web development of management, I hope you’ll give me a call. It would
be an honor.
For us,
this flurry of new business activity has given us the opportunity to help our
clients with such services as brand research, logos, web sites, videos, social
media management, e-mail marketing and event marketing efforts. It’s truly an
exciting time.
Spring
also brings with it the anticipation of family activities such as picnics,
vacations, a few very special holidays, festivals and, of course, auto racing. Around
our office, we have many race fans. This month, our eyes are focused on the
Indianapolis 500 and the Coca-Cola 600.
I hope
you are also seeing this fresh new feeling of excitement about life and
business. Please feel free to chime in. Here’s your chance to share your
thoughts below.
Have a
great week,
Jim
Walton
CEO
Brand
Acceleration, Inc.
Branding
// Marketing Communications // Public Relations
Indianapolis,
Indiana
Phone:
317.536.6255
Fax:
317.222.1425
Cell:
317.523.7380
Brand Acceleration is a full-service marketing communications, brand
management and public relations firm with a focus on economic development, architecture,
engineering and construction.
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